Head of Performance Marketing

Job Summary

Head of Performance Marketing, responsible for leading the paid acquisition strategy and execution to drive scalable user growth in a full-time remote position.

Key Responsibilities

• Own paid acquisition strategy and performance targets across channels
• Manage customer acquisition cost (CAC), lifetime value (LTV), and optimize for profitable growth
• Lead channel execution and optimize conversion rates through experimentation

Required Qualifications

• 10+ years of experience in performance marketing or paid acquisition in consumer tech or fintech
• Proven track record of scaling paid acquisition programs efficiently
• Deep expertise in major paid channels such as paid social and search
• Strong analytical skills with experience in managing CAC, LTV, and attribution models
• Experience in building creative testing frameworks and collaborating with Brand teams