Head of Product Marketing

Job Summary

Building and leading the product marketing function from the ground up, the full-time Head of Product Marketing will own messaging and positioning, set strategies for product launches, and develop enablement systems, while working remotely and collaborating closely with executive leadership and technical teams.

Key responsibilities

• Own and evolve Akuity's messaging and positioning across the product portfolio
• Set strategy for major product launches, coordinating across Product, Sales, and Community/Dev Relations
• Build and scale core content and enablement infrastructure for go-to-market initiatives

Required qualifications

• 7+ years of product marketing experience, including 2+ years in a technical product company at a growth stage
• Proven track record of building a product marketing function or major go-to-market motion from scratch
• Experience using data and metrics to demonstrate marketing's impact on pipeline and revenue outcomes
• Comfortable with core marketing tools like HubSpot and Google Analytics, with the ability to set reporting standards
• Demonstrated ability to work directly with executive leadership on strategic narrative and positioning decisions