Head of Product Marketing

Job Summary

Leading an integrated product marketing function, the full-time Head of Product Marketing will establish product marketing strategies, develop core sales assets, and drive go-to-market execution in a remote environment.

Key responsibilities

• Establish clear, differentiated market positioning and a core positioning framework for products
• Develop high-impact sales content, including pitch decks and sell sheets, to influence demand and drive acquisition
• Lead go-to-market strategies for new products and features while ensuring alignment across cross-functional teams

Required qualifications

• 12+ years of marketing experience with significant product marketing leadership in B2B and B2C/D2C environments
• Experience in B2B2C or platform environments where economic buyers and end users differ
• Proven ability to build product marketing strategies and high-performing teams through change
• Strong orientation towards product, commercial, and customer needs with the ability to influence key decisions
• Experience in healthcare, digital health, or regulated multi-stakeholder environments preferred