Head of Programmatic Media

Job Summary

A company is looking for a Head of Programmatic Media & Audience Targeting to lead and scale programmatic marketing efforts.

Key Responsibilities

• Own the strategy, setup, and scaling of programmatic media buying across various platforms
• Design and activate audience segments using first-party and third-party data
• Monitor campaign performance and conduct A/B testing to improve results

Required Qualifications

• 5-10+ years of experience in performance marketing focused on programmatic media buying
• Proven success in driving scalable, profitable campaigns using DSPs
• Deep knowledge of campaign architecture and bid strategies
• Experience targeting homeowners or high-intent audiences
• Ability to work autonomously and optimize with a testing mindset