Head of Retention

Job Summary

A company is looking for a Head of Retention.

Key Responsibilities

• Own customer lifetime value by developing strategies to increase repeat purchase rates and subscription longevity
• Build and optimize systems to identify and retain at-risk subscribers
• Oversee lifecycle marketing across email and SMS platforms and manage winback and reactivation campaigns

Required Qualifications

• 5+ years of experience in retention, lifecycle, or CRM marketing, preferably in subscription or DTC brands
• Deep hands-on experience with Klaviyo or similar ESP and SMS platforms
• Proven success in improving LTV and reducing churn in a subscription business
• Strong analytical skills with experience in cohort analysis and forecasting
• Experience partnering with CX teams to implement customer feedback loops