Head of SMB Growth Marketing

Job Summary

Hands-on and results-oriented, the remote Head of SMB Growth Marketing will own the SMB growth engine, focusing on acquisition, conversion, and pipeline acceleration while leveraging AI to enhance growth programs.

Key responsibilities:

• Own SMB growth initiatives aimed at scaling trial starts and improving trial-to-paid conversion performance
• Build and optimize lifecycle marketing programs and high-performing campaigns across various channels
• Lead experimentation and A/B testing to enhance funnel performance and drive measurable pipeline growth

Required qualifications:

• 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles
• Proven track record of driving measurable pipeline growth and improving conversion performance
• Hands-on experience using AI to enhance growth marketing execution and optimize workflows
• Strong understanding of customer acquisition, lifecycle marketing, and funnel optimization strategies
• Experience building and scaling high-performing growth campaigns with measurable business impact