Head of Strategic Marketing

Job Summary

Experienced marketers will find a full-time remote opportunity as the Head of Strategic Marketing, responsible for developing and executing segment strategies for franchisors and mid-market accounting firms, driving pipeline growth, and enhancing partner-led initiatives.

Key responsibilities

• Define and implement distinct segment strategies for franchisors and mid-market accounting firms
• Collaborate with sales to prioritize accounts and develop programs that convert prospects into signed contracts
• Scale partner-led growth initiatives through referral programs and co-marketing efforts

Required qualifications

• 10+ years of B2B marketing experience in enterprise or multi-stakeholder sales environments
• Experience managing and developing direct reports
• Strong foundation in demand generation and/or account-based marketing (ABM)
• Proven ability to partner with sales leadership on account prioritization and pipeline goals
• Exposure to partner or channel marketing, with a preference for experience with franchisors or accounting firms