Head of Web Growth

Job Summary

As the Head of Web and Organic Growth, this full-time remote position will manage the digital strategy for Atticus.com, focusing on driving organic traffic and enhancing user engagement through effective SEO and content strategies.

Key responsibilities

• Own and optimize the digital front door, including the homepage, landing pages, and blog content
• Develop strategies to attract prospective clients through organic and AI search, ensuring a seamless user journey
• Collaborate with editorial and product teams to create high-ranking content that meets the needs of potential clients

Required qualifications

• 6-9 years of experience in digital marketing, with at least 3 years in a lead role managing a website P&L
• Proven track record of successful SEO and content-led growth, preferably in DTC sectors with long consideration cycles
• Experience in A/B testing and optimizing landing pages to improve conversion rates
• Strong writing skills for creating effective content briefs that drive results
• Familiarity with GEO/AEO trends and AI tools relevant to digital marketing