Healthcare Content Strategist
Job Summary
To support B2C patient engagement content strategy, the fully remote Healthcare Content Lead will manage multi-channel communication, combining empathetic storytelling with advanced SEO and AEO skills to guide patients through their healthcare journey.
Key responsibilities
- Map and build full-funnel B2C content strategies from wellness to post-care recovery
- Engineer content to optimize for natural-language patient queries across various digital platforms
- Author patient-facing materials and performance marketing copy that enhances patient acquisition and retention
Required qualifications
- 5+ years of experience writing and strategizing B2C healthcare content
- Proven expertise in SEO and AEO for high-intent medical queries
- Exceptional writing ability with a focus on health literacy and empathy for diverse patient populations
- Proficiency with health CMS environments and SEO tools
Complete Job Description
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