Healthcare IT B2B Writer

Job Summary

A company is looking for a Healthcare B2B IT Writer to support its North American marketing team with high-quality content tailored to healthcare IT audiences.

Key Responsibilities

• Create B2B email copy for demand generation and ABM campaigns targeting radiologists, cardiologists, and IT professionals
• Write microsite and landing page content for major trade shows and events
• Develop promotional emails and event announcements driving traffic to microsites

Required Qualifications

• Proven experience writing for B2B healthcare or healthcare IT audiences
• Familiarity with enterprise imaging, diagnostic workflows, or radiology/cardiology systems is a strong plus
• Ability to work independently with minimal supervision
• Strong grasp of demand generation and account-based marketing content styles
• Comfortable with fast-paced content production cycles and team integration