Healthcare Marketing Executive
Job Summary
Leading the development of marketing strategies and consumer engagement initiatives, the full-time remote Healthcare Marketing Executive will enhance awareness and participation in value-based care programs while collaborating with cross-functional teams and ensuring compliance with healthcare regulations.
Key Responsibilities
- Develop and lead marketing strategies for value-based care programs, aligning with organizational growth and performance objectives
- Oversee patient and health plan member outreach strategies across various communication channels to improve engagement and enrollment
- Guide product marketing for healthcare services, focusing on digital engagement and ensuring consistent messaging across campaigns
Required Qualifications
- Bachelor's degree in marketing, communications, business, healthcare administration, or a related field required
- Minimum ten years of progressive marketing experience, with at least five years in healthcare marketing leadership roles
- Strong background in healthcare product marketing, particularly in digital patient engagement and virtual care solutions
- Demonstrated experience in executing outreach campaigns in a regulated healthcare environment
- Knowledge of healthcare marketing compliance, privacy, and communication requirements
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