Higher Ed Marketing Strategist

Job Summary

A company is looking for a Higher Ed Lead Generation & Content Strategist for a 6-month contract position.

Key Responsibilities

• Design and execute a multichannel lead generation and brand visibility plan targeting higher education institutions
• Collaborate with sales leadership to align lead generation planning efforts and implement campaign strategies
• Write and produce high-impact content tailored to higher education audiences, including emails, white papers, and blog posts

Required Qualifications

• 5+ years of relevant marketing experience
• Higher education or ed-tech experience required
• Proven experience designing and managing lead generation strategies and campaigns
• Strong understanding of account-based marketing (ABM) and lead funnel development
• Experience writing compelling content for higher education decision-makers