Home Warranty Marketing Manager

Job Summary

A company is looking for a Home Warranty Consumer Marketing Manager to lead customer lifecycle marketing and strategic growth initiatives.

Key Responsibilities

• Own and optimize renewal conversion strategy across the customer lifecycle, focusing on retention and renewal performance
• Lead strategy, development, and optimization of email, SMS, and automated lifecycle programs
• Track, analyze, and report on campaign performance, identifying trends and improvement opportunities

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Product Management, or related field
• Home Warranty or home services industry experience
• A minimum of 8 years of relevant marketing experience, emphasizing direct-to-consumer, lifecycle, retention, or renewal marketing
• A minimum of 5 years of consumer marketing experience across campaigns, promotions, and multi-channel execution
• Demonstrated success in driving renewal conversion and retention performance