In-App Lifecycle Manager

Job Summary

A company is looking for a Lifecycle Manager - In App (Mobile App/ Product Led/ App Lifecycle).

Key Responsibilities

• Define and manage in-app lifecycle strategy, developing a roadmap for messaging and engagement
• Design contextual experiences by collaborating with Product, UX, and CRM teams to enhance customer interactions
• Measure and optimize in-app campaigns by defining success signals and analyzing performance for continuous improvement

Required Qualifications

• 8-10 years of experience in lifecycle, growth, or CRM marketing, with at least 2+ years in managing in-app or product messaging
• Experience with in-app engagement tools, preferably Braze
• Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks
• Analytical mindset with proficiency in data interpretation and performance measurement
• Proven ability to collaborate cross-functionally with Product, Engineering, and Design teams