Inbound Digital Marketing Manager

Job Summary

A company is looking for a Business Professional - Marketing Manager.

Key Responsibilities

• Execute and optimize inbound media programs across key channels including SEM, paid social, and display
• Support ABM activation and manage campaign measurement fundamentals
• Coordinate with agencies and internal stakeholders for trade media program activation and reporting

Required Qualifications and Education

• Experience in digital marketing, particularly in inbound media channels
• Familiarity with marketing technology platforms such as HubSpot and Google Analytics
• Understanding of pharma/biotech audiences and buying signals
• Proven ability to manage budgets and optimize campaign performance
• Experience with audience targeting and segmentation strategies