Inbound Digital Marketing Manager

Job Summary

A company is looking for a Digital Marketing Manager - Paid Media & Demand Generation.

Key Responsibilities

• Execute and optimize inbound media campaigns across SEM, paid social, display advertising, and trade media placements
• Manage tactical campaign execution including audience targeting, ad creation, budget pacing, optimization, and performance reporting
• Support ABM activation using tools like Demandbase, including audience builds and performance monitoring

Qualifications

• Hands-on experience executing and optimizing digital inbound media campaigns
• Strong knowledge of paid search, paid social, display media, and performance marketing fundamentals
• Experience with marketing technology platforms such as HubSpot and Google Analytics
• Familiarity with ABM strategies and performance tracking
• Experience in pharma, biotech, clinical research, or healthcare-related industries preferred