Industry Campaign Manager

Job Summary

A company is looking for an Industry & Audience Campaign Manager, Consumer Products.

Key Responsibilities

• Own the end-to-end strategy and development of integrated marketing campaigns to grow demand for the Fusion portfolio
• Serve as the campaign subject-matter expert on consumer products buyer audiences and define audience segmentation and buying journey strategies
• Define campaign success metrics and monitor performance across the funnel, using data to optimize campaign effectiveness

Required Qualifications

• 5+ years of experience in B2B marketing, with significant experience leading integrated marketing campaigns
• Demonstrated experience marketing to consumer products audiences or within consumer products-related industries
• Strong understanding of consumer products workflows, particularly in product development and production
• Proven ability to lead complex, cross-functional initiatives in a matrixed organization
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience