Industry Marketing Lead

Job Summary

To drive awareness and adoption of AI-powered solutions, the full-time remote Industry Marketing Lead for Accounting Firms will develop and execute marketing strategies, create integrated campaigns, and position Meridian as a transformative platform for modern accounting practices.

Key responsibilities

• Own and execute the marketing strategy for the accounting firm segment, focusing on industry dynamics and technology adoption trends
• Create integrated marketing campaigns targeting decision-makers in accounting firms to generate awareness and customer engagement
• Develop compelling content and narratives that position Meridian as a leader in AI-enabled accounting solutions

Required qualifications

• 7-12+ years of experience in B2B marketing, industry marketing, or related fields specifically for accounting firms
• Experience with accounting technology, fintech, or AI solutions
• Strong understanding of accounting firm operations and practices
• Exceptional project management and stakeholder management skills
• Proven track record of executing successful go-to-market strategies that drive measurable revenue impact