Influencer Marketing Lead

Job Summary

A company is looking for an Influencer Marketing Lead.

Key Responsibilities

• Collaborate with the marketing team to create and execute influencer campaigns
• Develop and manage the influencer marketing strategy, building relationships with influencers and agencies
• Analyze influencer performance metrics and oversee the monthly influencer budget

Required Qualifications

• 5-8 years of experience in influencer marketing within U.S. B2C tech brands
• Strong network of influencers across platforms like Instagram, YouTube, and TikTok
• Knowledge of social media strategy, influencer platforms, and digital marketing
• Experience in regulated industries such as fintech or consumer apps is preferred
• A self-starter with a proven ability to manage projects from concept to execution