Influencer Marketing Manager

Job Summary

Influencer Marketing Manager, a full-time remote position responsible for leading the creator economy engine through paid partnerships, organic ambassador programs, and TikTok Shop affiliate networks while managing substantial budgets and driving growth.

Key Responsibilities

• Build and manage a tiered paid creator program and negotiate contracts with talent agencies
• Architect and scale a creator affiliate program on TikTok Shop, analyzing performance data for optimization
• Design and run an organic ambassador program, engaging creators and developing retention systems

Required Qualifications

• 4+ years in influencer marketing or talent management, with at least 3 years in a leadership role
• Proven experience managing eight-figure influencer budgets with measurable ROI
• Deep understanding of TikTok Shop and experience scaling affiliate programs
• Experience working with athlete or celebrity talent and their management teams
• Strong commercial acumen with a background in DTC/subscription commerce, ideally in health or wellness