Influencer Marketing Manager

Job Summary

Overseeing and scaling the influencer program end-to-end, the full-time remote Influencer Marketing Manager will manage strategy, creator relationships, budget ownership, and campaign performance to build a department from the ground up.

Key responsibilities

• Oversee and scale the influencer program, including strategy, team management, and budget ownership
• Source, contract, and manage creators across various tiers aligned with the brand's audience and aesthetic
• Track and report on campaign performance, including ROAS, attributed revenue, and follower growth

Required qualifications

• 3+ years of influencer marketing experience with demonstrated ownership of a program
• Experience managing budgets and optimizing spend toward revenue and ROAS targets
• Deep familiarity with creator tiers, platform dynamics, and influencer tools
• Strong negotiation skills across contracts and affiliate structures
• Experience in the consumer goods or wellness space