Influencer Marketing Manager

Job Summary

To support a growing portfolio, the full-time remote Influencer Marketing Manager will build and manage creator partnerships, develop a scalable influencer program, and drive brand growth through authentic content creation and collaboration.

Key responsibilities

• Source, evaluate, negotiate, and build relationships with creators across various tiers
• Create influencer briefs, manage campaign timelines and deliverables, and maintain strong creator relationships
• Build a steady pipeline of user-generated content to support organic and paid media channels

Required qualifications

• 4-6+ years of experience running influencer or creator programs for consumer brands, preferably in health, wellness, beauty, or CPG
• Proven track record of building and scaling creator programs from sourcing to reporting
• Hands-on negotiation experience with rates, deliverables, and usage rights
• Deep understanding of TikTok, Instagram, and YouTube creator ecosystems and their performance metrics
• Experience with creator whitelisting and scaling content through paid amplification