Influencer Marketing Manager

Job Summary

Seeking a full-time Influencer Marketing Manager, the successful candidate will build and manage Ria Money Transfer's creator partnership program across diaspora communities in the U.S. and Canada, focusing on sourcing, negotiating, and executing influencer campaigns while amplifying content through paid channels.

Key responsibilities

• Own the AMER influencer strategy, sourcing diaspora creators and managing a creator calendar aligned with cultural moments
• Translate growth objectives into creator briefs, manage multiple creator relationships, and oversee campaign execution from conception to analysis
• Coordinate with the paid media team to amplify creator content and track performance metrics, ensuring alignment with acquisition goals

Required qualifications

• At least 4 years of experience in influencer marketing or related fields with demonstrated channel ownership
• Bilingual in English and Spanish with bicultural marketing fluency
• Hands-on experience with influencer relationship management platforms and ad amplification
• Proven management of significant creator budgets and performance metrics
• Strong analytical skills with the ability to interpret engagement metrics and attribution data