Influencer Marketing Manager

Job Summary

To build and own the creator partnership program across diaspora communities, the full-time Influencer Marketing Manager will manage the influencer lifecycle, oversee campaign execution, and amplify content through paid channels while focusing on acquisition outcomes.

Key responsibilities

• Own the AMER influencer strategy, sourcing and vetting diaspora creators and micro-influencers across TikTok, Instagram, and YouTube
• Translate quarterly growth objectives into creator briefs and manage 15-30+ concurrent creator relationships, including negotiating contracts and processing invoices
• Track and report on CAC/CPA, conversions, and engagement, while collaborating with Growth, Brand, and Creative teams to align creator activity with marketing campaigns

Required qualifications

• At least 4 years of experience in influencer marketing or creator management with demonstrated channel ownership
• Bilingual in English and Spanish, with bicultural marketing fluency for U.S. Hispanic and immigrant audiences
• Native fluency across TikTok, Instagram, and YouTube, including familiarity with their analytics
• Hands-on experience with influencer relationship management platforms and managing creator budgets exceeding $100K
• Strong analytical skills with the ability to read dashboards and engagement metrics effectively