Influencer Marketing Manager

Job Summary

To build and manage the creator partnership program across diaspora communities in the U.S. and Canada, the full-time Influencer Marketing Manager will oversee the influencer lifecycle, from sourcing and negotiating partnerships to executing campaigns and analyzing performance metrics.

Key responsibilities

• Own the influencer strategy and budget across TikTok, Instagram, and YouTube, focusing on priority sending communities
• Run end-to-end campaigns, managing multiple creator relationships and ensuring bilingual content delivery
• Track and report on acquisition costs, conversions, and engagement metrics to inform strategy and collaboration with other teams

Required qualifications

• At least 4 years of experience in influencer marketing or talent management
• Bilingual in English and Spanish with bicultural marketing fluency
• Native fluency in TikTok, Instagram, and YouTube, including analytics proficiency
• Hands-on experience with influencer relationship management platforms
• Proven ability to manage substantial creator budgets and report on ROI