Influencer Marketing Specialist

Job Summary

A company is looking for an Influencer Marketing Specialist.

Key Responsibilities

• Identify new game influencers across various platforms using game-specific targeting criteria
• Build and maintain organized influencer databases and audit existing ones for accuracy
• Negotiate deals with influencers and manage ongoing relationships to ensure collaboration and growth

Required Qualifications

• 3+ years of experience in a Marketing Specialist role or similar position
• Proven experience in managing influencer relationships from sourcing to performance evaluation
• Strong understanding of social media platforms relevant to gaming
• Proficiency in Excel/Google Sheets and Google Analytics
• Ability to analyze key performance metrics and make data-driven decisions