Influencer Marketing Specialist

Job Summary

To build an influencer program from the ground up, the full-time remote Influencer Marketing Specialist will manage strategy, creator sourcing, deal negotiation, campaign execution, and performance measurement across various social media platforms.

Key responsibilities

• Design and implement the influencer program, including strategy, budget allocation, and operating playbook
• Source and negotiate deals with creators on platforms like YouTube, TikTok, and Instagram, ensuring alignment with brand goals
• Plan and execute campaigns around product launches while measuring ROI and optimizing performance based on data insights

Required qualifications

• Proven experience building an influencer program from scratch with measurable results
• Strong negotiation skills with experience in diverse deal structures across social media platforms
• Fluency in performance measurement techniques, including promo codes and incrementality
• Ability to write effective briefs that enhance content quality while maintaining authenticity
• Experience managing budgets and collaborating with cross-functional teams, including marketing and legal