Influencer Marketing Strategist

Job Summary

To support a growing Creative & Strategy Development team, the remote Influencer Marketing Strategist will craft insight-driven strategies, transform research into actionable narratives, and connect strategy with creative concepts while collaborating with cross-functional teams to drive business outcomes.

Key responsibilities

• Support strategy for high-stakes projects by crafting insight-driven approaches based on audience behaviors and cultural trends
• Transform research findings into strategic springboards that inform campaign narratives and opportunities
• Drive collaboration between strategy and creative teams to develop fully formed campaign ideas from initial concepts

Required qualifications

• 2-3 years of experience in influencer marketing or social/creative agencies, focusing on strategy development
• Proven track record of creating social-first or creator-led strategies that yield results
• Deep understanding of platforms such as TikTok, Instagram, and YouTube
• Ability to synthesize cultural signals and audience data into actionable strategies
• Comfortable navigating pitch cycles and high-visibility RFP processes