Instagram Content Copywriter

Job Summary

Obsessed with Instagram trends, the full-time remote Instagram Content Copywriter will conduct viral trend research, analyze high-performing content, and create engaging copy for Richard's personal brand to enhance its influence in business education.

Key responsibilities

• Research and analyze emerging viral trends across various Instagram niches, tracking and documenting insights from 50+ posts daily
• Translate viral trends into compelling hooks, carousel copy, and video scripts that align with the brand voice
• Collaborate with the internal content team to ensure cohesive content production and execution of ideas

Required qualifications

• Demonstrated passion for Instagram, spending significant time on the platform daily
• Proven ability to identify and understand the elements of viral content
• Experience working with personal brands and knowledge of engagement strategies
• Strong copywriting skills with the ability to adapt to different formats and styles
• Familiarity with tracking and analyzing social media performance metrics