Instagram Copywriter

Job Summary

To support a fast-growing personal brand, the remote Instagram Copywriter will write engaging scripts for reels, carousels, and stories with the goal of creating viral content that drives follower growth and enhances an 8-figure online education business.

Key responsibilities

• Write scripts for Instagram content, focusing on hooks, body, and calls to action
• Analyze and reverse-engineer viral posts to inform scriptwriting that aligns with the brand's voice
• Collaborate with the Head of Instagram and content team to achieve measurable goals such as view count and follower growth

Required qualifications

• Proven experience writing scripts or copy for viral personal brands or creator accounts
• Demonstrated success in growing social media accounts or creating highly viral posts
• Ability to match and adapt to different voices and styles in writing
• Strong analytical skills regarding Instagram content performance and engagement strategies
• Familiarity with influencers and trends in the online education and business space