Institutional Marketing Manager

Job Summary

Driving awareness and engagement, the full-time Institutional Marketing Manager will develop and execute marketing strategies tailored to institutional audiences, focusing on content creation and thought leadership while working remotely.

Key responsibilities

• Develop and own the institutional marketing strategy, including audience segmentation and messaging frameworks
• Create high-quality content assets such as white papers, case studies, and email campaigns tailored to institutional audiences
• Build and manage thought leadership programs, including executive bylines and conference presence, while partnering with Capital Markets and Sales on account-based marketing campaigns

Required qualifications

• 5+ years of B2B marketing experience, with at least 2 years focused on institutional financial services audiences
• Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure
• Proven track record of developing content and campaigns that support sales pipeline for complex sales cycles
• Strong writing and editing skills to translate technical concepts into clear institutional messaging
• Experience with marketing automation and CRM platforms, along with a data-driven mindset to measure performance and report on marketing attribution