Insurance Content Strategist

Job Summary

A company is looking for a Lead Writer/Content Strategist specializing in Insurance.

Key Responsibilities

• Pitch, write, and optimize articles and reviews related to insurance products
• Track and report content metrics to inform content strategy and identify growth opportunities
• Collaborate with cross-functional teams to enhance user experience and build reader trust

Required Qualifications

• 5+ years of editorial experience, including 3 years in personal finance writing
• Solid knowledge of personal finance, particularly property & casualty insurance
• Strong familiarity with SEO best practices and proven implementation
• Experience in content management and data analysis
• Self-starter with strong collaboration skills and a proactive mindset