Integrated Campaign Manager

Job Summary

A company is looking for a Principal Integrated Campaign Manager.

Key Responsibilities

• Lead the planning, execution, and optimization of integrated marketing campaigns across brand, demand, and customer marketing
• Define campaign objectives, KPIs, and budgets, and monitor performance to drive optimization
• Collaborate with cross-functional teams to ensure cohesive messaging and campaign readiness

Required Qualifications

• 9+ years of B2B marketing experience, with at least 2 years in integrated campaign management
• Proven ability to market to B2B marketers within the tech/SaaS industry
• Familiarity with Salesforce, marketing automation, and reporting tools
• Experience leading complex, multi-channel campaigns from concept to execution
• Advanced analytical skills to evaluate KPIs and recommend optimizations