Integrated Campaign Manager
Job Summary
Experienced marketers will find a full-time remote opportunity as an Integrated Campaign Manager, focusing on demand generation strategy and campaign execution for the Higher Education vertical, including planning, messaging, and multi-channel campaign management.
Key responsibilities
- Own annual and quarterly campaign planning for the Higher Education vertical, aligning campaign priorities to business goals
- Develop audience and messaging plans in collaboration with Product Marketing and execute integrated campaigns across various channels
- Analyze campaign performance metrics and optimize strategies to improve pipeline velocity and conversion rates
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
- 5+ years in campaign or demand generation roles at a B2B SaaS company with direct ownership of a market segment
- Hands-on experience with HubSpot or a comparable marketing automation platform and Salesforce or a comparable CRM
- Proven ability to track campaign performance against pipeline and revenue metrics
- Experience using AI tools for research, drafting, or workflow automation
Complete Job Description
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