Integrated Campaigns Director

Job Summary

To support a growing marketing team, the full-time remote Integrated Campaigns Director will manage the integrated campaign strategy and execution across multiple channels, focusing on driving demand and engagement through themed campaigns tied to the product roadmap.

Key responsibilities:

• Own the integrated campaign strategy and calendar, executing themed campaigns across various channels
• Design programs based on buyer signals and account engagement, moving away from lead volume metrics
• Collaborate with cross-functional teams to ensure cohesive campaign execution and measure effectiveness post-launch

Required qualifications:

• 8+ years of experience in B2B demand generation or integrated campaigns, with 3+ years in a leadership role
• Proven ability to build multi-channel programs across paid, email, web, content, and events
• Fluency with marketing automation tools (HubSpot preferred) and CRM systems
• Experience marketing to pre-sales or revenue leaders in GTM, sales tech, or revenue tech
• Strong writing skills with a creative instinct and the ability to measure campaign effectiveness