Integrated Campaigns Lead

Job Summary

A company is looking for an Integrated Campaigns Lead, Security.

Key Responsibilities

• Develop and operationalize a campaign calendar targeting key audiences in alignment with Product Marketing, Content, and Sales
• Lead customer journeys for security audiences, focusing on effective segmentation and engagement strategies
• Optimize digital channels to achieve inbound goals while balancing brand awareness and top-of-funnel strategies

Required Qualifications

• 8+ years of experience in Digital Marketing, Demand, Integrated Campaigns, ABM, or Field Marketing, preferably in a tech environment
• Familiarity with direct and indirect go-to-market strategies, including Channel Sales and MSPs
• Hands-on expertise in digital distribution and paid channels, including SEM, display, and paid social
• Experience managing a budget and reporting on outcomes
• Comfort with AI tools and knowledge of AEO/AI discoverability