Integrated Marketing Lead

Job Summary

A company is looking for an Integrated Marketing Segment Lead (Mid Market).

Key Responsibilities

• Own the strategic marketing roadmap and define the Route-to-Market strategy for the segment
• Act as the primary Point of Contact for integrated marketing plans and ensure alignment with corporate narratives
• Drive collaboration with cross-functional teams to develop persona-based journeys and ensure cohesive execution across marketing channels

Required Qualifications

• 10+ years of experience in Integrated Marketing, Campaign Strategy, or Segment Management in a B2B technology environment
• Proven ability to navigate and influence within highly matrixed global organizations
• Experience in building programs from the ground up with a focus on operational processes
• Strong analytical skills and experience using CRM and analytics platforms for data-driven decision-making
• Bachelor's degree in Marketing, Business, or a related field; MBA preferred