Integrated Marketing Manager

Job Summary

A company is looking for a Senior Integrated Marketing Manager to design and execute integrated campaigns for business communications solutions.

Key Responsibilities

• Collaborate cross-functionally to understand target personas and adapt campaigns for global execution
• Design targeted demand and account-based marketing campaigns, defining account lists, messaging, and KPIs
• Monitor, report, and optimize channel performance, providing insights for planning and forecasting

Required Qualifications

• 3-4 years of Integrated Marketing experience promoting SaaS products
• Strong background in account-based marketing, especially 1:Few
• Proven ability to manage campaigns from strategy to execution to optimization
• Experience using relevant technology such as 6Sense, Salesforce, and Tableau
• Proven track record of leveraging AI tools to enhance campaign development and execution