Integrated Marketing Manager

Job Summary

A company is looking for an Integrated Marketing Manager to lead campaign strategy and execution.

Key Responsibilities

• Own the end-to-end campaign strategy and execution for the Mid-Market Finance Integrated Campaign
• Drive growth in brand awareness and pipeline through innovative channels and tactics
• Champion the full buyer journey by aligning messaging and content to various personas and buying groups

Required Qualifications

• 5+ years of B2B growth marketing and campaign-related experience, preferably in enterprise SaaS or technology
• Proven experience in building integrated, cross-functional campaigns that influence awareness and engagement
• Deep understanding of the B2B buying journey, particularly for the Finance persona
• Strong technical fluency with marketing and sales tools such as Marketo, 6sense, and Salesforce
• Experience collaborating with Account-Based Marketing and Product & Solution Marketing teams