Integrated Marketing Manager

Job Summary

Owning the marketing strategy for the Culinary program, the full-time Integrated Marketing Manager will develop integrated marketing initiatives for cooking classes and culinary experiences, serving as the brand's culinary intelligence hub while working remotely.

Key responsibilities

• Develop integrated marketing strategies for culinary programs and experiences aligned with enterprise priorities
• Translate customer behavior and culinary trends into strategies that drive class attendance and product cross-sell
• Serve as the internal culinary authority, tracking food trends and translating them into marketing opportunities

Required qualifications

• 5-8 years of experience in integrated marketing or brand marketing within consumer, food, or culinary sectors
• Genuine culinary fluency with a deep understanding of food, cooking, and culinary culture
• Demonstrated experience in developing customer-led, insight-driven marketing strategies
• Proven ability to translate culinary trends into actionable marketing strategies
• Strong experience in creating integrated briefs that guide creative and channel execution