Integrated Marketing Manager

Job Summary

To support New Verticals merchant acquisition efforts, the freelance Integrated Marketing Manager will manage non-paid marketing workstreams, including partner marketing, content creation, and SEO agency management, while working remotely.

Key responsibilities:

• Own the Shopify partner marketing workstream, including email retargeting campaigns and co-marketing coordination
• Develop content and messaging for the SMB retail audience, including case studies and blog content
• Coordinate across paid media, CRM, Brand, and external agencies to ensure integrated campaign components

Required qualifications:

• 4+ years of experience in B2B or SMB marketing, content marketing, or integrated marketing
• Proven track record of managing content and partner marketing workstreams from brief to execution
• Familiarity with the Shopify merchant ecosystem or SMB e-commerce platforms
• Strong writing skills with the ability to craft messaging that resonates with business owners
• Experience with SEO, AEO, and landing page optimization, with the ability to manage an SEO agency effectively