Integrated Marketing Manager

Job Summary

To support the K-12 business goals, the remote Integrated Marketing Manager will manage the strategy and execution of multi-channel marketing campaigns, driving customer demand and retention while collaborating with sales and marketing teams.

Key responsibilities

• Plan, build, and execute integrated marketing strategies and campaigns across all stages of the Customer Journey
• Evaluate and report campaign performance against KPIs, providing actionable recommendations for optimization
• Contribute to strategic marketing planning and identify campaign opportunities in collaboration with Sales partners

Required qualifications

• 3 or more years of experience in planning, developing, and executing marketing plans
• Bachelor's degree in Marketing, Business, Communications, or a relevant field
• Proven success in managing multi-channel campaigns, including strategy development and execution
• Experience in project management and navigating internal processes to meet timelines and budgets
• Ability to analyze business objectives to create aligned campaign strategies with defined goals and metrics