Integrated Marketing Manager
Job Summary
Experienced integrated marketing professionals will find a full-time remote opportunity as an Integrated Marketing Manager, responsible for building and implementing demand generation campaigns that enhance the digital buyer journey and drive online product discovery and purchases.
Key responsibilities
- Designing and executing integrated campaigns across digital channels to boost product awareness, trial sign-ups, and online conversions
- Building full-funnel demand generation programs using marketing automation and account-based tactics to guide prospects through the buying process
- Partnering with cross-functional teams to align on business objectives and orchestrate omni-channel campaigns that accelerate the digital buyer journey
Required qualifications
- 8+ years of experience in integrated marketing with a focus on eCommerce demand generation
- Proven track record of driving measurable results across the full marketing funnel
- Deep expertise in digital marketing channels including paid search, paid social, and email marketing
- Experience with data and analytics tools to measure performance and optimize campaigns
- Bachelor's degree or equivalent practical experience
Complete Job Description
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