Integrated Marketing Specialist

Job Summary

Driving the execution of multi-channel marketing initiatives, the full-time Integrated Marketing Specialist will manage integrated campaigns, optimize digital channels, and coordinate events while working remotely.

Key responsibilities

• Lead the end-to-end execution of integrated marketing campaigns across various channels including email, social media, and events
• Manage and optimize digital channels and website content to enhance user engagement and support ongoing campaigns
• Coordinate logistics and promotion for virtual webinars and in-person events, ensuring effective lead capture and follow-up

Required qualifications

• 2-4 years of full-time marketing experience in an integrated or multi-channel marketing environment
• Hands-on experience with email marketing platforms (e.g., Mailchimp) and Content Management Systems (e.g., WordPress)
• Proven capability in executing organic and paid social media programs across platforms like LinkedIn and Instagram
• Analytical skills with experience using web analytics tools (e.g., Google Analytics) to evaluate marketing metrics
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)