Integrated Marketing Strategist

Job Summary

A company is looking for an Integrated Marketing Strategist who will oversee the execution of cross-channel marketing strategies.

Key Responsibilities

• Develop holistic marketing plans that cover the full funnel and identify the role of each channel
• Collaborate with teams to translate business goals into media strategies and creative briefs
• Define and track key performance indicators (KPIs) and produce regular reports on campaign performance

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred for senior roles
• 5-10 years of experience in integrated marketing or performance strategy across multiple channels
• Proven track record of managing multi-channel marketing campaigns with measurable outcomes
• Strong analytical mindset with the ability to interpret data and derive strategic recommendations
• Familiarity with modern marketing technology and understanding of donor/customer lifecycle is a plus