Integrated Marketing Vice President

Job Summary

A company is looking for a VP, Integrated & Brand Marketing.

Key Responsibilities:

• Lead the concepting and launch of integrated campaigns that drive brand health and member acquisition
• Ensure high-impact execution across upper-funnel, digital performance, and owned channels
• Translate business goals into visionary briefs and partner with channel leads to optimize campaign performance

Required Qualifications:

• 10+ years of marketing leadership with a focus on integrated campaign execution
• Proven track record of managing complex, multi-channel campaigns
• Experience supporting brands with a total marketing spend of $50M+ per year
• Exceptional collaboration skills with Creative, Performance, and Product teams
• Experience in regulated or high-growth sectors (Health, Pharma, Tech) is a plus