Integrated Media Director

Job Summary

A company is looking for an Integrated Media Director to lead strategic digital marketing initiatives for the Deposits and Savings portfolio.

Key Responsibilities

• Act as a strategic partner to product and marketing leadership, aligning digital media strategies with business priorities
• Manage digital marketing responses to macroeconomic shifts and competitive pricing dynamics
• Lead cross-channel teams to ensure collaboration and accountability for media performance and deposit growth

Required Qualifications

• 7+ years of experience in delivering integrated media solutions, preferably in finance or regulated sectors
• Experience at an independent media agency with strong channel planning skills
• Proficiency in modern measurement techniques, including MMM and MTA models
• Strong client leadership skills and the ability to build trusted relationships
• End-to-end understanding of full-service agency delivery from strategy to optimization