Integrated Media Senior Manager

Job Summary

A company is looking for an Integrated Media Senior Manager.

Key Responsibilities:

• Oversee paid media channels, including TV/OTT, direct-to-publisher, affiliate, audio (podcast, radio), OOH, YouTube, and programmatic
• Develop and execute learning objectives to drive continuous performance improvements through testing and analysis
• Analyze and provide leadership with research data and media/marketing information as well as strategic analysis of campaigns

Required Qualifications:

• 7+ years experience in media planning and strategy, with heavy emphasis on TV, at an agency or established brand
• 2+ years experience managing a team
• Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
• Ability to effectively manage multiple, competing priorities and projects through strong time management and organization
• Experience working with brand and creative teams to bring ideas to life