Integrated Planning Supervisor

Job Summary

To support strategic communications for clients, the full-time Integrated Planning Supervisor will define and enable cross-channel media plans, mentor team members, and collaborate with various teams to optimize campaign performance, working in a hybrid environment within the Rochester, NY area.

Key Responsibilities

• Build actionable insights based on audience understanding and media industry knowledge to inform communication strategies
• Lead campaign performance discussions and collaborate with cross-functional teams to ensure alignment with client objectives
• Mentor Integrated Planner(s) and support the onboarding of new clients and campaigns

Required Qualifications

• Degree in Communication, Media, Marketing, Public Relations, or a related field
• 6+ years of experience in Integrated Planning or a strategic role in marketing, advertising, media, or communications
• Demonstrated ability to leverage first-party and syndicated research tools for strategic planning
• Excellent presentation skills for client and external audiences
• Strong proficiency with data analytics and intermediate use of Microsoft Office products