Interim Marketing Director

Job Summary

Steering brand marketing during a maternity leave, the remote Interim Marketing Director will lead product initiatives, manage marketing strategies across channels, and ensure cohesive messaging while collaborating with cross-functional teams.

Key responsibilities

• Own the positioning, messaging, and go-to-market strategy for a flagship product initiative
• Set strategic direction for brand channels and manage the marketing calendar to align team efforts
• Serve as the primary liaison between brand marketing, growth marketing, and retail teams to synchronize strategy and messaging

Required qualifications

• Proven experience in product marketing and launching consumer packaged goods (CPG)
• Strong background in customer research and journey mapping
• Demonstrated ability to manage marketing strategies and calendars effectively
• Experience in cross-functional collaboration with growth, retail, and creative teams
• Decisive leadership with a strong sense of brand narrative and messaging